DO IT FOR A LIVING

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DO IT FOR A LIVING is a podcast where YOU, the performance racing industry enthusiast and shop owner can hear from the best minds in the performance racing industry talking about business and tech. We discuss new products and services and the best resources used by the big dogs. You can listen on your way to work or in the shop. With new episodes coming out every Monday, you'll find interesting topics and valuable information you can use to build your performance business. Now take this information and use it to build the next record-breaking car or innovative product.

Recent Episodes
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Recent Reviews
  • George Bill Fred
    Great Informative Show
    I am so glad you are recording new episodes. This show gives a sneak peek behind popular successful automotive performance shops, manufacturers and companies. It is very helpful to anyone in the automotive industry and anyone interested in cars in general.
  • Chuckable
    Industry insight
    If you want to learn about the background of the players that make the industry run, their struggles, failures, successes, and business ventures, this is the podcast for you. Occasional unnecessary cursing detracts from what is otherwise a great podcast.
  • jeffscarstrucks
    Thanks!
    Your recent episodes have been great and very informative. Thanks for taking the time to have these folks share with us and the effort that it takes to get it done!
  • Dre_Daaay
    Very Informative & Inspiring
    It’s great to hear from industry leaders on their path to the top. Love the podcast. 🗣 Can you do a podcast with SS SHAUN of HHP (Hewitt High Performance). That would be a dope episode.
  • Tristan Sothern
    Great show
    Real feedback and knowledge from people doing the work day-in-and-day-out. Love it.
  • fromseoul
    Good Stuff
    Really good stuff here. Keep it up.
  • Garage Engineering
    Great Podcast!
    As someone who is working on starting their own shop one day, this podcast is both helpful and inspiring. I love hearing about other people's struggles and successes and seeing how they've made it. (Nice meeting you this weekend at Optima Todd!)
  • Clitamo dynamo
    One of the best automotive podcasts!
    This is a fantastic, motivating podcast to listen to if you are a fan of modifying cars! More episodes soon I hope!
  • brian-g
    Fascinating interviews!
    No two business owners are the same, but there is such good information in these interviews. If you are interested in making the automotive performance business your career, listen to this.
  • Frank_Downstar
    Great motivation!
    First off, I would like to say thank you for doing this. These interviews are so interesting and it really helps me out with my future goals. When I am at an event and I see someone influential in the scene, it’s very hard to get a conversation going without being interrupted 30 times. Usually the conversations are about how was your trip or how is business but what I really want to do is talk to these guys and get to know how they became what they are today. You have given me that and I greatly appreciate it. Keep up the great work and I look forward to the next episode!
  • Nikkiscoots
    Great podcast!
    Great interviews with real, insightful information from those being interviewed. Love hearing about those who fell into entrepreneurship simply stemming from their love of cars and racing!
  • jeffsteinmann
    Great show for performance racing enthusiasts
    Too many people don’t do what they actually WANT for a living. this podcast shows performance racing enthusiasts how to live a more exciting life with more cars involved!
  • Chris @ The Journey of Success
    The time is NOW!!!
    Loved the Steve Nichols episode. Great interview that describes how one moves up. Keep up the great work!
  • bring_back_nvidia
    Glad I found this!
    Wow, you chose some great people to interview. Thanks!
  • Dan Feld/Prologue Profiles
    Dope & Valuable Resource
    On point, focused, valuable. This show is in your corner in the ring for you to dominate your dream career. Keep rocking Reid.
  • pkirch host of BOSS Academy
    Very Informative
    A great motorsports perspective. Thanks, Reid.
  • J123456790
    Inspirational and Informative
    Just listened to the first episode and I am hooked on this. These are the things in the performance industry that nobody talks about. How to make your business successful from real life examples and hearing it from people than many consider to be role models. Reid please keep doing what your doing and I will continue to listen and soak up the knowledge you and your guests have to share.
  • Kmandulo
    Great info and motivation!
    I can relate alot to what is said in these Podcast. As a part time Tuner and Parts Source it something we all like to do and make a profit out of it. Even if Im not a big industry guy like the interviewed, we all do put in alot of effort, time and sweat to make things happen for our clients. Some people think its easy, but Rome was not built in 1 day. Keep them coming Reid Lunde. Elliot Fraticelli Elliot Tuning/Kmandulos Motorsport
  • Andrew Van Pelt
    Inspiring!!!!
    I can't get enough of these podcasts. Every time I listen to one I get more and more motivated. These interviews are the best of the best people in the Motorsports industry. Thank you for this.
  • LeClairs
    Like a fat kid in a candy store!
    Radio and tv do not excite me very much. But I find myself wanting more and more of this podcast. I would rather listen all day to these than radio.
  • BrandonJVazquez
    Auto Enthusiast
    I am just really excited to hear more of these one-on-one interviews with people who are obviously passionate about what they are doing! Right now I know a lot of people who hate what they do for a living. This is a nice change! Thank you to all the interviewees willing to share their stories with all of us. I am finding this to be a huge source of inspiration for me on a personal level.
  • Jodi | Women Taking the Lead
    Technical, informative and engaging
    If motorsports are your thing THIS is something you need to be listening to. Reid is knowlegeable and passionate about motorsports and brings on guest of equal value to talk over the latest and greatest in this industry.
  • dennislanglais
    Informative Podcast
    Reid knows his stuff and has great guests on to the show. Also he will break it down so you can understand all the technical information. Check him out! Thanks Reid!
  • Addy Saucedo
    PUMPED!
    Reid! Your show instantly pumped me up because I LOVE the discussions your having about he performance racing industry. I usually have these talks with a couple of buddies but NOW I also have your podcast - thank you! I’ll share it with them but keep the episodes coming! #YouGotThis
  • Izzy@VRautomotive
    The time is always NOW!
    Great pod cast, finally something good for the car enthusiast!. Interesting information and knowledge shared here! Great job Reid! Keep it up!
  • K_Shan @TruePerformance
    Knowledge is Power.
    Knowledge is power.. These podcasts are just that. Take it from the best in the industry. the Impact players. I personally found this very informative and Inspiring if you will. Keep it going Reid!!
  • thechampionentrepreneur
    Cool Show.
    Listen to episode five of the show, great work keep it up. I'm excited to see what you do next and where you take your show.
  • Lsizzle123
    I like to work on my car and learning
    This show has helped me up my automative information.
  • Natasha Senkovich
    Wow! Fascinating :)
    This podcast opened up a whole new world to me! Great stuff :)
  • Rwnyce1s
    A TRUE car enthusiast Podcast!
    Very knowledgable with outstanding guests in the world of high performance motorsports!
  • paully12b
    yo
    Great stuff, time flew by while I was listening! Motor sports is my thing and this feels like Reid is talking directly towards me.
  • Mel Abraham
    great
    INSIGHTFUL & ENLIGHTENING - keep rocking! Mel Abraham, The Entrepreneur's Solution
  • ChrisatAW
    Great Niche!
    Reid, thanks for putting this podcast together. I'm an enthusiast, not an owner of a motorsports company, but I love the interviews.
  • James Holy@HRTuning/KTuner
    Entertaining and full of good info
    As if getting tips from some of the industry leaders wasn’t enough... this goes even deeper. This podcast humanizes the industry by diving into the stories, struggles, trials, and tribulations of some of the best and brightest industry leaders. The lessons that can be taken away from this information is invaluable to anyone whether you're just getting started or well established in the industry already. All I can say is that it’s an excellent resource and I certainly hope it grows from here!
  • chucklet_34
    Great stuff!
    Reid keeps the show moving and has a hip, relaxed feel to his show. And it's very entertaining! Well done Reid!
  • The Awesomeness Show
    Good Energy. Passionate Host.
    Reid is clearly passionate about his industry. After listening to two episodes, I found myself losing interest as the conversations went on.
  • RickySilva
    A great thing!
    Reid has a great thing going here. Providing real life feedback from all the players in the industry.
  • Chris @ LeanLeadershipPodcast
    Great Podcast!
    Awesome podcast for anyone interested in motorsports! I can't wait to hear more. You can definitely hear the passion for this topic in the host's voice!
  • @haroldrhee
    I am new to performance cars, and I am hooked!!!
    Reid does a terrific job of getting you excited about his guests, and most importantly about the cars. Reid is an awesome interviewer, and his guests are leaders in their field. If you are into cars, you have to take a moment to listen.
  • Kevin@evodynamics
    An essential podcast for performance shop owners
    This has been needed for a long time. Reid nailed it with content so far, excellent topics and excellent interviews that are very insightful.
  • Denny Krahe
    Great Show
    Anyone looking to take racing from a hobby to something more MUST listen to this show!
  • RyJackCL
    Helpful Podcast
    If you are interested in racing this is the place for you. Thanks so much.
  • Yoopersmith
    No room for doubt
    BS free zone. For car guys and who want to make money doing it...and F-bombs! W00t!
  • VPCarter
    Great job Reid!
    I don't know a lot about the motorsports business, but for me, that's the fun of listening!
  • Omar Pinto
    Fast and Furious Podcast
    Nicely done, wish you well brother!
  • ChargeMoreMoney.com
    Hey loved Tonys interview
    Really insightful I HAD NO IDEA about the history he revealed. And The challeges he dealth with like quality vs dealing with debt. No BS love it man!
  • Shaolin Soprano
    Amazing tips
    Excellent podcast, overal jam packed with solid content. 5 Stars.
  • Kat2300
    Getting down to business
    This is a great podcast with candid interviews of leaders in the industry talking about what it takes to run a successful business. Great stories and stuff you can apply to any industry, or your life in general.
  • Nelson @VR
    Inside the minds of greatness
    This is the stuff we should flood our minds and ears with. Definitely a subscriber now. Looking forward to future episodes!
  • Joel @ Race Spec
    Great concept that will prove to be invaluable
    I've had the pleasure of knowing Reid for a few years now, and this guy has a spark in him that you don't see often. The concept of having individuals from all corners of this industry talk openly about the nitty gritty, high's and low's, and lessons learned is something that anyone can respect and make use of. Whether you're in the business and doing well or thinking about starting something for yourself - I feel that anyone can walk away with a new perspective on things via Do It For A Living. Surround yourself with five succesful people - you will be the sixth!
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